The BBC, Channel 4 and ITV are going to launch a joint on demand service, bringing together hundreds of hours of programming. The service will go live in 2008.
The service is waiting for the go-ahead to plan from The BBC Trust as well as other major share-holders.
The BBC's iPlayer, ITV's catch-up and Channel 4's 4oD will continue to exist, along with the new combined service.
Free streaming, download, rental and purchasing of programmes will be available.
John Smith, the chief executive of BBC Worldwide, said the venture was a "historic partnership" between the BBC, ITV and Channel 4."The new service will contain some of the very best of the UK's content for consumers to view in one place, which will be both easy to use and great fun," he added.
For Channel 4, chief executive Andy Duncan said further innovation in the area of on-demand would "give viewers ultimate control over what they watch and when they watch it". "Partnering and sharing expertise is the best way of doing this," he added.
No comments:
Post a Comment